Business Brand Jamaica captures the essence and dual nature
of the great Jamaican people. Creative and supportive with an
unyielding, enterprising spirit, we continue to be pioneers, reaching
great heights and blazing trails around the world.

The creative and innovative side of the Jamaican people
is exemplified by the exotic cuisine, pulsating rhythms,
tantalizing designs and indomitable human spirit for which
we are internationally renowned.

Our business acumen is another side of Jamaica, lesser
known, but just as powerful. We are contemporary, globally
connected, and possess an entrepreneurial character which
has spawned new businesses and innovations in a variety of
commercial endeavors. And we are dedicated, hardworking,
supportive, educated, and highly skilled, making our
workforce, efficient and productive.

Both sides exist in harmony; both make us champions in
business, culture and sporting arenas.

It is for this reason that the Jamaica Trade and Invest
(JAMPRO) has embarked on this business brand building campaign
to expand the country’s profile from a primarily leisure destination,
celebrated for its cultural icons and athletes, to one where business
plays an even greater role.